RonZ Shallow Water Series Soft Baits

Developed by the legendary Ron “Ron Z” Poirier, the RonZ® is an performance soft bait that has been carefully designed from head to tail to look, act

Not just another weighted soft plastic! Our Original Series baits are a carefully engineered two-piece system designed to provide maximum lifelike action with minimal effort for the angler. Our unique, sharply tapered jig head and tail shapes are no accident. They work in concert to shift motion from head to tail even when simply fished out of a rod holder.The Original Series is available in 4 lengths from 4 to 10. And both the 8 and 10 baits are available rigged with multiple jig head options.

RonZ 6 Original Series 1oz / Olive Metallic

Developed by the legendary Ron “Ron Z” Poirier, the RonZ® is an performance soft bait that has been carefully designed from head to tail to look, act

RonZ Shallow Water Series Soft Baits

RonZ 6 Shallow Water Series Jig 1/2 oz Pink Fluorescent with Red Head

Cast, jig,or troll a RonZ Lures Big Game HD Jig to increase your chance of hooking up with tuna, grouper, cobia, Wels catfish, and many other 100-plus-lb. monsters of the deep. The unique HD swivel-eye design features a 500-lb. test Krok swivel that rotates freely when fighting large, aggressive game fish, to help you maintain control during the fight. Longshank Ballyhoo hook handles extreme loads with ease, and boasts an incredibly sharp needle point that delivers positive hooksets.

RonZ Big Game Series 10 Heavy Duty (4oz) White Pearl

RonZ Z-Fin Paddle Tail - Original Series – White Water Outfitters

RonZ Z-Fin Original Series Paddletail Mackerel / 3-1/2 oz

Z-Fin Big Game Paddle Tail, Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big

Z-FIN Big Game Series HD Rigged

RonZ - Shallow Water Series White Head / Metallic Silver

Cast, jig,or troll a RonZ Lures Big Game HD Jig to increase your chance of hooking up with tuna, grouper, cobia, Wels catfish, and many other 100-plus-lb. monsters of the deep. The unique HD swivel-eye design features a 500-lb. test Krok swivel that rotates freely when fighting large, aggressive game fish, to help you maintain control during the fight. Longshank Ballyhoo hook handles extreme loads with ease, and boasts an incredibly sharp needle point that delivers positive hooksets.

RonZ 8 4X Big Game Jig Olive Metallic